Spare Rib Express x Tabasco X Bickery.
Spare Rib Express x Tabasco®
A bold collaboration with flavour at the centre.
For this activation, Spare Rib Express teamed up with Tabasco to create something distinctive. The result is the Ribbed Burger, a limited edition burger where two strong flavour profiles come together. Order the burger and you receive an exclusive Tabasco® bottle. Specially produced for this campaign and noticeably smaller than the regular bottle. A simple detail that turns a product launch into a tangible experience. From product to experience Bickery has been representing Tabasco® in the Dutch market for many years. From supermarkets to restaurants and foodservice partners, we know where the brand fits and how it performs. For this collaboration the focus was on experience. Not just tasting Tabasco®, but taking a piece of the campaign home. The mini bottle does exactly that.
A social first launch
To amplify the launch, a social driven approach was key. Together with a carefully selected group of food creators, the Ribbed Burger was introduced to a wide and engaged audience. Creators such as Snackspert, Chef Noci, BBQ Grillmasters, Die kokende Indo, Bubs Dinner Club, Snackie-Jo and Hoe vetter de beter each shared the burger in their own way, reaching different audiences with a shared appetite for bold food. A natural match The collaboration makes sense. The rich, indulgent taste of Spare Rib Express pairs seamlessly with the iconic heat of Tabasco®. As Spare Rib Express put it themselves, it is a flavourful match between two brands that complement each other perfectly.
A natural match The collaboration makes sense. The rich, indulgent taste of Spare Rib Express pairs seamlessly with the iconic heat of Tabasco®. As Spare Rib Express put it themselves, it is a flavourful match between two brands that complement each other perfectly. The role of Bickery Bickery connects brands to moments that matter. We bring products to the right channels with a story that feels natural and an activation that delivers. This campaign shows how a strong product, a smart physical detail and the right creators can work together to build relevance and reach. Curious to see how we help brands grow through impactful activations? Explore our other showcases.
