Proper's mission is to dominate the snack category with healthy, but above all tasty, snacks. In the UK, the Better For You Snacks category has been the strongest growing category for years. 

Proper is now the No 1 Better For You snack in the Netherlands. 

Proper stands out with its high-quality popcorn and lentil crisps with surprising flavour combos. Each bag of Proper is made from the best quality ingredients and is low in calories. Proper uses butterfly popcorn, which gives a deliciously light, crunchy texture. Taste is paramount, and each flavour never contains more than 130 calories per serving. Moreover, all products are vegan and gluten-free. 

The recipes come to life in the Propercorn kitchen and are unique. Founder Cassandra still invents all the flavours herself. Only natural ingredients are used, giving each bag a delicious, full flavour. Proper believes in balance and snacking without compromise. They are proud to be B Corp certified since 2018. This refers to a company which is kind to its workforce, the environment and society. Propercorn is available in small bags: 20g, 30g; large bags: 70g, 90g; & multipacks: 6 x 14g in a variety of flavours, including the popular Sweet & Salty variety.